Strategic Management of E-Business (Bog)

Sprog: Engelsk Antal sider: 370 Forlag: John Wiley & Sons Inc Udgivelsesår: 2004 Strategic Management of e-Business presents the established models of strategic management and their sustainability to the e-commerce environment. The text discusses the strategic management of e-Business. Both "back-office" systems and e-commerce systems are described and analysed. Since management models have changed as a consequence of greater technology, increased Internet usage to build closer links with suppliers and customers, there is increased focus on the management models that create and maintain value, improve supply chain management, establish and sustain sound customer relationships and create strategic networks. It is these new business objectives and associated management paradigms that are outlined in this new Australasian text. The text adopts a "post dot-com crash" organisational perspective on e-Business and e-Commerce, focusing on those elements that will be important in the future. Thus topics such as e-business strategy, m-Commerce and mobile computing, customer relationship management, and supply chain management are given prominent treatment along with the usual major topics of IT management. Due to the interrelation between IT and e-Business this text is ideal for both IT management and e-business management units. Students are provided with the strategies and models for successful management of e-commerce initiatives. FEATURES Chapter on m-commerce Chapters on e-business and SME\'s Comprehensive and diverse case studies at the end of each chapter represent typical business case scenarios that apply the theory and models presented in the text Reflects current research in strategic management of e-commerce Written for all students undertaking study in strategic e-commerce Combines strategy and human factors Highlights the importance of creating value in business relationships as well as ethical governance \'Thinking Strategically\' vignettes in each chapter pose various business scenarios and ask the student to assess and offer a strategic solution Titel: Strategic Management of E-Business Forfattere: Judy McKay,Peter Marshall Genre: Faglitteratur Sammendrag: Strategic Management of eBusiness discusses the role and value of the strategic management of e-business. It is written from a post-dotcom crash perspective and presents an organisational focus on the use of e-business and its connection to creating value in a company’s business activities, existing business networks and supply chains, managing and improving customer relationships, and enhancing the company’s financial performance. Type: Paperback Klik på 'Se annoncen hos forhandleren' for at se varen i vores webshop Brand: Ukendt Farve: Ukendt Stand: 60 - Mindre spor fra almindeligt brugt. (Se billeder) Vi sender til hele landet for 45 kr. Leveringstiden er 1-3 hverdage. Du kan også gratis hente den på vores lager på Industrivej 10 i Slangerup. Er du i tvivl om varen stadig er til salg? Klik på knappen "Se annoncen hos forhandleren" for at se den i vores webshop. Kan du se den der, er den stadig til salg Orderly er en ny måde at købe brugt på. Vi har alle vores sælgeres ting på vores centrale lager. Derfor kan du være helt sikker på at få dine ting - og du kan samle flere ting på tværs af sælgere og kun betale én gang fragt.

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