If You Build It Will They Come? af Rob Adams (Bog)

↓ Klik på |Se annoncen hos forhandleren| under annoncen for at se varen i vores webshop Forfatter: Rob Adams Sprog: Engelsk Antal sider: 256 Forlag: Wiley Udgivelsesår: 2010 Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want. The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option. Titel: If You Build It Will They Come? Genre: erhverv_oekonomi_ledelse Sammendrag: Forretningsbog om, hvordan man gennemfører market validation, før man bygger og lancerer et nyt produkt. Rob Adams præsenterer en trinvis metode til at teste, om der findes et tilstrækkeligt stort og betalingsvilligt marked, inden organisationen binder sig til store udviklingsomkostninger. Læseren lærer at kortlægge konkurrenter, formulere og afprøve value propositions, gennemføre kvalitative kundeinterviews og omsætte indsigter til konkrete krav til produkt og go-to-market-strategi. Fokus er på at undgå de typiske fejltagelser, hvor produkter udvikles ud fra interne mavefornemmelser frem for dokumenterede kundebehov. Bogen henvender sig især til iværksættere, produktchefer, corporate innovators og ledere med ansvar for forretningsudvikling. Type: Hardcover Brand: Ukendt Farve: Ukendt Stand: 60 - Mindre spor fra almindeligt brugt. (Se billeder) Vi sender din bogordre til hele landet for 49 kr. Leveringstiden er 1-3 hverdage. Du kan også gratis hente bøgerne efter køb online på vores lager på Industrivej 10 i Slangerup. Er du i tvivl om en bog stadig er til salg? Klik på knappen "Gå til varen" for at se den i vores webshop. Kan du se bogen der, er den stadig til salg. Orderly har et af Danmarks største udvalg af brugte bøger. Gå på opdagelse blandt mere end 100.000 bøger – alle samlet på vores eget lager og klar til at blive sendt.Derfor kan du være helt sikker på at få dine køb - og du kan samle flere bøger på tværs af sælgere og kun betale én gang fragt.

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