How to win campaigns : communications for change af Chris Rose (Bog)
164 kr.
A practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: Campaign Master Planner; Political Checklist; Motivational Values; Behaviour Change; Campaigning and the Climate Issue; Dealing With Disasters; Using Celebrities; Being Interesting; Brainstorming; Visual Narratives; A Strategy For Values, Behaviour, Politics, and, Opinion; Emergencies; Tame and Wicked Problems; How To Tell If You Are Winning; and, Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health, and greening Apple computers Titel: How to win campaigns : communications for change Forfatter: Chris Rose Forlag: Earthscan Udgivelsesår: 2010 Sider: 402 Sprog: Engelsk Klik på 'Se annoncen hos forhandleren' for at se varen i vores webshop Brand: Ukendt Farve: Ukendt Stand: 80 - Vi sender til hele landet for 45 kr. Leveringstiden er 1-3 hverdage. Du kan også gratis hente den på vores lager på Industrivej 10 i Slangerup. Er du i tvivl om varen stadig er til salg? Klik på knappen "Se annoncen hos forhandleren" for at se den i vores webshop. Kan du se den der, er den stadig til salg Orderly er en ny måde at købe brugt på. Vi har alle vores sælgeres ting på vores centrale lager. Derfor kan du være helt sikker på at få dine ting - og du kan samle flere ting på tværs af sælgere og kun betale én gang fragt.
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