The shift : The transformation of today's marketers into tomorrow's growth leaders af Scott M. Davis (Bog)

The Transformation of Today's Marketers into Tomorrow's Growth Leaders This book tells how CMOs can use their knowledge of the market to create and drive organizational growth. Illustrated with case studies from Wal-Mart to GE, this book argues that the role of chief marketer needs to be redefined and outlines five shifts marketers can make to break out of their marginalized role and use their insights and knowledge to drive the growth agenda of their organization. Praise for THE SHIFT "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." CAMMIE DUNAWAY, executive vice president of sales and marketing. Nintendo of America "At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!" TONY HSIEH, CEO, Zappos.com "The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L." FISK JOHNSON, chairman and CEO, SC Johnson "The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line." CJ FRALEIGH, CEO, Sara Lee Retail and Foodservice "Marketer as a P&L-oriented businessperson! This important book for senior executives provides a road map on how marketers... and their organizations can shift their profiles, while driving bottom-line results." MARK L. VACHON, president and CEO, GE Healthcare, Americas "The Shift charts a dramatic new role for marketing. A challenge every firm should embrace." DAVID AAKER, vice chairman, Prophet; and, author, Brand Leadership "The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth." DIPAK JAIN, dean, Kellogg Graduate School of Management, Northwestern University "Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!" JOSEPH V. TRIPODI, chief marketing and commercial officer, The Coca Cola Company BUSINESS/MARKETING 534.85 US 541 05 Canada ISBN 978-0-470-36838-9 53495 9780470 Forfatter: Scott M. Davis Forlag: Jossey-Bass Udgivelsesår: 2009 Sider: 236 Sprog: Engelsk Marketing erhverv firma ledelse business vækst Klik på 'Se annoncen hos forhandleren' for at se varen i vores webshop Brand: Ukendt Farve: Ukendt Stand: 60 - Vi sender til hele landet for 45 kr. Leveringstiden er 1-3 hverdage. Du kan også gratis hente den på vores lager på Industrivej 10 i Slangerup. Er du i tvivl om varen stadig er til salg? Klik på knappen "Se annoncen hos forhandleren" for at se den i vores webshop. Kan du se den der, er den stadig til salg Orderly er en ny måde at købe brugt på. Vi har alle vores sælgeres ting på vores centrale lager. Derfor kan du være helt sikker på at få dine ting - og du kan samle flere ting på tværs af sælgere og kun betale én gang fragt.

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