Data Science for Business by Foster Provost and

Data Science for Business by Foster Provost and Tom Fawcett is a comprehensive guide to understanding how data science principles can be applied to real-world business decisions. Written by two experts in the field, the book demystifies core concepts such as data mining, machine learning, predictive modeling, and analytics — all without requiring advanced math or programming skills. It emphasizes not just how data science works, but why it matters for business strategy, helping readers think data-analytically and make better, evidence-based decisions. Ideal for managers, analysts, and students, it bridges the gap between technical data methods and practical business applications.