Optimize the performance of your business with effective data feed management

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If you’re the owner of a business that focuses on online product sales, you’re likely aware of the importance of visibility to potential customers. But how do you ensure the visibility of your products across various online platforms? 

One of the answers is data feed management. In this article we’re diving deeper into the term data feed management and how it can increase your online sales. 

Data feed management is crucial for your visibility 

Naturally, you wish for your products to reach their best performance. For this to happen you need to take steps aimed at enhancing the quality of your feed and meeting the specific requirements of each channel. 

This is what data feed management entails. Here, you administer and optimize your product feeds to ensure your online advertising pay off. 

Effective data feed management helps to ensure that your product data is optimized and accurate. This increases your visibility on various online platforms and distributes your products to relevant customers. 

Optimize your data feed management in three steps 

As mentioned, there are multiple actions to take to ensure effective data feed management. Here we’ll take a broad look at three of them. If you want to know more, the eCommerce platform WakeupData is ready to help you. 

First of all, it’s important to improve the quality of your feed. Ensure that your product data is accurate and consistent by providing comprehensive descriptions, along with high-quality product images. This guarantees that your feed contains the reliable information, increasing your chances of attracting potential customers. 

Another important aspect of data feed management is optimizing the data source. Only select trustworthy sources for obtaining your product descriptions. This step minimizes potential errors and discrepancies in your product feed. 

Lastly, you’ll need to meet the requirements of each sale and marketing channel. The various channels typically have data specifications that you need to follow to reach successful product listings. This helps maximize the exposure of your products on each sales channel. 


Increase profitability with a Google Shopping feed 

If you wish to advertise your products on Google’s shopping platform, you’ll need a Google Shopping feed. This is a structured data file that contains information about the specific products you want to advertise. 

Along with data feed management, a Google products feed is an important step to showcase your products and reach a larger customer base. Need help with the setup? WakeupData is the platform for you.

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Om annoncørbetalt indhold

Annoncørbetalt indhold er et annonceformat, der er blevet til i samarbejde mellem Jysk Fynske Mediers kommercielle afdelinger og en annoncør. Jysk Fynske Mediers uafhængige redaktionelle medarbejdere er således ikke involveret i nogen faser af udviklingen af det betalte indhold. Lige som annoncørerne ikke har nogen indflydelse på det redaktionelle indhold på Jysk Fynske Mediers nyhedssites. Når en artikel er markeret med ’annonce’ eller ‘annoncørbetalt indhold’, betyder det, at en annoncør har betalt for artiklen og har haft indflydelse på indholdet i den konkrete artikel.
Annoncørbetalt indhold skal leve op til Jysk Fynske Mediers nyhedssites øvrige stil, tone og den generelle kvalitet, som læserne normalt forventer sig at møde. Annoncørbetalt indhold vil altid være tydeligt afmærket med ‘Annoncørbetalt indhold’ og annoncørens logo for at gøre det tydeligt for vores læsere, at artiklen er betalt. Desuden vil valg af skrifter, farver og design adskille sig fra Jysk Fynske Mediers uafhængige redaktionelle artikler for at undgå forveksling.